Redefining Success on Your Own Terms

1:1 coaching, speaking engagements, and a newsletter for first-gen professionals building lives that feel authentically theirs.

Coaching

One-on-one support for the woman who’s done following everyone else’s playbook.

Speaking

Authentic storytelling for teams ready to embrace the messy middle.

Newsletter

Real talk, practical consejitos, and vulnerable stories delivered to your inbox every week.

Hola, I’m Viridiana!

Coach | Speaker | Creator

I’m a recovering perfectionist, HR leader with 9+ years at Google, and an eldest daughter who learned to prioritize herself the hard way.

As a first-gen professional, I know what it’s like to build a life without a roadmap. The choosing between what your family expects and what you actually want. The guilt of saying “no.” The exhaustion of being the first.

Now I help other ambitious women navigate the same journey—because you shouldn’t have to choose between success and authenticity.


newsletter

Perfectamente in Progress

Join other ambitious folks getting honest reflections, practical frameworks, and plenty of “amiga, I’ve been there too” moments delivered straight to their inbox.